Marketing

Building Brands with PR	Brands are becoming more powerful every day. Public relations has unique qualities that can create visibility and add value to the brand.
Competitive Intelligence	Distinguish between truly valuable competitive data and general market noise, analyse that data and act on it to gain competitive advantage for your organisation.
Digital Marketing Tools & Techniques	Gain the maximum return from your internet marketing activities. This course concisely explains the principles and practices of effective and successful methods of web marketing.
Email Marketing	Email Marketing is still one of the most cost effective and powerful forms of digital marketing.Learn how to capture the attention of subscribers and to engage them effectively without damaging your brand.
Google Analytics	Google Analytics provides free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Learn how to measure and improve the performance of your website with this tool!
Identifying Growth Opportunities Using Market Intelligence	Are you looking to understand your customers better and identify new market opportunities? How do you know what data you need to collect and where do you source it from? Would you like to learn how to use market data to make recommendations and justify business decisions?
Internet Marketing	Ideal training course for individuals who want increase their knowledge of online marketing practices.
Introduction to Social Media for Business	Social Media platforms are transforming the way businesses are working. From sales to customer service, from brand management to hiring the top talent, social Media has the power to grow your business and help you understand what is happening that’s relevant to you now!
Market Research, Analysis and Insight	Equip yourself with all the tools and knowledge needed to provide a robust database of information to help predict trends, customer needs, competitor strategies and keep the company one step ahead of its competition.
Marketing Communications	Increase your knowledge of the communications mix, and dealing with both above and below the line communications.
Marketing Management course	Develop and analyze integrated marketing campaigns to enhance business growth.
Strategic Marketing Planning	The development of an appropriate marketing strategy and the creation of a robust planning process lie at the heart of a successful business.
Media Skills Training Course	This course is for anyone whose role includes speaking to the press and presenting their organisation to the wider world directly via the media.
Mobile Applications	Look at how to use mobile applications effectively in the B2B and B2C environments. This course will help you answer critical questions like: How to make the most of mobile apps as part of your marketing or communications strategy? How do you navigate through the smorgasbord of mobile platforms, technologies and terminology, to reach your users, cost effectively? How do you ensure that your apps will stand out in an increasingly crowded market, and not get deleted?
Press Release Writing	A well-written press release is not enough in this competitive market. You need to know how to sell your story to the journalists!
Public Speaking Course	Simple…easy to practise tools to help you cope with nerves, get your message across memorably, structure your material for the best impact and speak effectively to audiences of varied sizes.
Referral Marketing	Positive word-of-mouth advertising is the most powerful way of attracting new business. Learn the techniques that will help you deliver more business through word-of-mouth advertising.
Value Based Pricing	Pricing on Customer Value is based solidly on the principle of “exchanging something I value for something you value”.